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Going beyond Reach: A new way to look at Engagement

The folks at Mindshare Business Planning shared with us an interesting and fresh perspective some years back on how to evaluate print media or any media for that matter. According to them, the...

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Experts in their fields: Men’s Health, Home and Décor and Young Parents are...

Find out why Men's Health, Young Parents and Home & Decor are giants in their respective domains, and are excellent touch points for marketers to reach their desired consumers. The post Experts in...

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